Building a User Foundation Model for the Open Web

תקציר מקורי באנגליתarXiv:2607.28019v1 Announce Type: new Abstract: User foundation models have demonstrated strong results in e-commerce and social recommendation, but most industrial deployments assume environments where user identity is stable and persistent. Open-web real-time bidding (RTB) operates on a structurally different data distribution: user identity is fragmented and non-persistent across browsing sessions, and the availability of browsing history depends on user privacy choices. Consequently, a significant portion of traffic carries no historical data, and available records often consist of relatively short, disjointed sessions. As a result, historical signals in this domain are typically represented as aggregated counters and recency buckets, leaving the sequential structure unexploited. To ad