הנדסת פרסונה: מדריך שדה לפרסונות סינתטיות

תקציר מקורי באנגליתA team ran about a thousand people through a market research survey, then had LLM agents replay the same questions, and the agents matched the humans closely while carrying less noise than the humans did themselves. That is exactly the tell: a synthetic respondent smooths over the messiness that makes a real population real. Ishan Anand walks through where it breaks. Nudge one variable in the prompt template and purchase probability swings, because the model infers latent confounders nobody stated, a little like it is playing improv. So how you ask matters as much as which model you pick, and the persona and the study have to be specified richly, from the participant's point of view. Accuracy can hide the damage. A model that looks right on average can still distort subgroups and flatten t