מדוע חברתך זקוקה לגרף הקשר

תקציר מקורי באנגליתYour agent can tell you why one customer was upset. Ask which customers were upset last year, and it falls apart. Gil Feig, co-founder and CTO of Merge, explains why every company needs a context graph, a company brain that brings together third-party data, structured context, memories and skills. Using the question "which customers were upset last week?", he shows why connecting a few MCP servers isn't enough: live API lookups can't search across large datasets, so you need a synced copy for semantic queries, alongside live calls for simple lookups. He walks through the architecture: a router, synced and live context, a summarizer, and skills and memory that encode how your company actually defines things like a happy customer. He covers four tiers of context including derived summaries,