Keyword Search Is Dying. Is Your Catalog Ready for AI Agents? — PayPal

תקציר מקורי באנגליתShoppers are moving from typing keywords to describing what they need, and agents are doing the searching. Nixon Dinh, director of product for agentic commerce at PayPal, explains how shopping is moving from the search era to the intent era and then the delegation era, and why product catalogs built for keyword SEO aren't ready for AI agents. He breaks down keyword vs semantic search and shares the results of PayPal's experiments enriching merchant product data. Enrichment consistently improved agent recommendations and thin catalogs gained the most, but over-enriching with unstructured boilerplate diluted the signal and made agents hallucinate. In this talk: • Search era, intent era, delegation era: how shopping behavior is shifting • Why catalogs syndicated for ads aren't readable by age