כתבה
arXiv cs.LG ·
Privacy-Friendly Cohort Determination: Sealed, CSP-Independent In-Browser ML Inference of Professional Segments for Identity-Less Advertising
תקציר מקורי באנגליתarXiv:2609.36153v1 Announce Type: cross Abstract: B2B advertising targets a viewer's professional attributes (employer size and industry, function, seniority) and has obtained them by matching identities across sites. Safari and Firefox block third-party cookies, Google retired the Privacy Sandbox cohort APIs in 2025, and reverse-IP firmographics decay under remote work. We present SIF (Sealed Inference Frame), which infers coarse professional cohorts on the device and emits only a locally differentially private, taxonomy-coded label into the OpenRTB bid stream, with no cross-site identifier. It rests on a property of the web platform we make precise: a navigated cross-origin iframe is the only way third-party code obtains a policy it controls, so inference runs in WebAssembly even where t
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arxiv.org
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