AX הוא החדש AEO

תקציר מקורי באנגליתarXiv:2609.34951v2 Announce Type: replace Abstract: In 2023, AI models answered from training data and hallucinated when it ran out, and businesses were told to seed that knowledge. Models' training knowledge has since given way to live web search, and the advice followed it there: answer-engine optimization, or AEO, now tells businesses to scatter breadcrumbs across forum threads, listicles, and off-site citations, so AI engines are likelier to surface and recommend them. But being surfaced is no longer enough: an agent opens the results and reads them before deciding, and one buyer question sends it through several rounds of search and fetch. What decides the outcome at this drill-down step is whether the agent can fetch and read the business's own site: agent experience (AX). We argue t